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Spontaneous Visualization and Concept Evaluation · Study

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ChapterSpontaneous Visualization and Concept Evaluation

Donald R. Lehmann2007

Chapter2007

Spontaneous Visualization and Concept Evaluation

Donald R. Lehmann · Jennifer Ames Stuart · Gita Venkataramani Johar · Anil Thozhur

8 citations·0/0 files stored·Springer eBooks

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Consumer Retail Behavior Studies

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References

1983Human Inference: Strategies and Shortcomings of Social Judgment.2013Imagery and Verbal Processes 1990Consumer Evaluations of Brand Extensions 1972Imagery and Verbal Processes 1982Book Review Nisbett, R. , & Ross, L.Human inference: Strategies and shortcomings of social judgment.Englewood Cliffs, N.J.: Prentice-Hall, 1980.1984Diffusion of innovations 1981Human Inference: Strategies and Shortcomings of Social Judgment.2009Diffusion of Innovations

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Year2007

Typechapter

Published2007-06-27

VenueSpringer eBooks

Languageen

Citations8

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1007/978-3-031-88079-7_9

openalex_workW2063411207

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