Article1994

Towards the Fifth‐generation Innovation Process

1,470 citations0/0 files storedInternational Marketing Review

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Innovation and Knowledge Management Business Strategies and Innovation Business Strategy and Innovation

Abstract

The growing complexity and pace of industrial technological change are forcing firms to forge new alliances and to respond more efficiently to market changes. This process is leading some companies towards more strategically directed integration within external agencies. Some are also adopting a sophisticated electronic toolkit in their design and development activities. These leading edge innovators are beginning to take on elements of the fifth‐generation (5G) innovation process. Describes developments towards this process.

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References

2007The Sources of Innovation 1992Successful industrial innovation: critical factors for the 1990s

Cited by

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