Wal‐Mart in Europe: prospects for Germany, the UK and France

J. D. Fernie · Stephen J. Arnold

59 citations0/0 files storedInternational Journal of Retail & Distribution Management

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International Business and FDI Business Strategy and Innovation Franchising Strategies and Performance

Abstract

Wal‐Mart is the world’s largest retailer with ambitious plans to increase its international sales. Europe is a logical target for Wal‐Mart to consolidate and build upon acquisitions in Germany and the UK. This paper assesses the opportunities for Wal‐Mart in these markets and in France, which has the highest level of sales through food retailers in Europe. While Wal‐Mart has made an impact in both Germany and the UK, it has not been as successful as originally envisaged. Moreover, its growth aspirations have been frustrated by the difficulty in making further acquisitions in Germany and France because of the nature of ownership of targeted companies.

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References

2000The retail internationalisation process 1989The Internationalisation of Retailing 1998International expansion of retail firms: A theoretical approach for future investigations 1997International expansion of US retailers 1995International Retailing: Trends and Strategies 2000An empirical inquiry into international expansion of US retailers 2000Wal‐Mart in Europe: prospects for the UK 1998The impact of a market spoiler on consumer preference structures (or, what happens when Wal-Mart comes to town)

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2002The landscape of pan‐European food retail consolidation 2013The emerging food retail structure of Vietnam 2007Coordinating global inter‐firm product development 2005Wal-Mart and Aldi: Two Retail Giants in Germany 2006Competition and Saturation in West European Grocery Retailing

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