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ArticleApplying Market Research in College Admissions

William J. Kehoe1984

Article1984

Applying Market Research in College Admissions

William J. Kehoe · Larry H. Litten · Daniel F. Sullivan · David L. Brodigan

70 citations·0/0 files stored·Journal of Marketing Research

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Higher Education Research Studies Marketing and Advertising Strategies Medical Education and Admissions

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1987Student Perceptions of College Quality: The Influence of College Recruitment Policies 2005Minority Enrollment Demand for Higher Education at Historically Black Colleges and Universities from 1976 to 1998: An Empirical Analysis 1999Effective Admissions Recruitment 1986Designing a decision-support system for enrollment management

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Year1984

Typearticle

Published1984-08-01

VenueJournal of Marketing Research

ISSN-L0022-2437

Languageen

Citations70

Files0 public / 0

ShelfHigher Education Research Studies

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doi10.2307/3151612

openalex_workW2064047140

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