Article2011

The Effect of Feedback on Identity Shift in Computer-Mediated Communication

Joseph B. Walther · Yuhua Jake Liang · David C. DeAndrea · Stephanie Tom Tong · Caleb T. Carr · Erin L. Spottswood +1 more

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Digital Communication and Language Media and Digital Communication Personality Traits and Psychology

Abstract

The hyperpersonal model of computer-mediated communication (CMC) suggests manners by which online communication transforms relational communication and self-perception. Criticism of the model includes concerns over the linkage among its four theoretical components. Recent research on identity shift in CMC suggests that senders' online selective self-presentation provides sufficient dynamics to modify individuals' personality following an online identity performance. The present research extends these findings by examining effects on identity shift due to the influence of feedback to an individual following a self-presentation that deliberately emphasizes a specific personality characteristic. Results support hypothesized interaction effects and illuminate the personality-modification effects of feedback on someone in a public blog setting, as well as feedback in a private expressive condition. Major implications for the status of the hyperpersonal model are presented, with additional questions regarding the computers-as-social-actors effect.

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2015Mind, Self, and Society 1997Life on the Screen: Identity in the Age of the Internet 1997The media equation: how people treat computers, television, and new media like real people and places 1996Computer-Mediated Communication 2017Human Nature and the Social Order 2000Machines and Mindlessness: Social Responses to Computers 1941Human Nature and the Social Order 2004Handbook of Social Psychology

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2015Using Social Media for Social Comparison and Feedback-Seeking: Gender and Popularity Moderate Associations with Depressive Symptoms 2017Masspersonal communication: A model bridging the mass-interpersonal divide 2017Understanding Self-Effects in Social Media

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