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Results from two studies, extending implicit theories to entrepreneurship, demonstrated that incremental theorists (entrepreneurial ability is malleable), compared to entity theorists (entrepreneurial ability is fixed), reported more self-efficacy after threats to personal ability and business success. In Study 1, women induced to hold an incremental theory reported more self-efficacy regarding future entrepreneurial endeavors, compared to women induced to hold an entity theory, after being told entrepreneurial ability is primarily driven by masculine traits (threat condition). Results from Study 2, a sample of business owners, replicated this incremental buffering effect after threats to both men and women's entrepreneurial success (i.e., poor business performance). We discuss results in terms of how mind-sets matter for entrepreneurial endeavors, especially in the face of challenges.
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