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The « American way of life » and French productivity missions, Richard F. Kuisel During the post-war reconstruction periode, the US played an important role in France in more than one respect. Beyond financial aid, the American social-economic model was a discovery and even an object of fascination for the French. « Productivity missions» — composed of civil servants, economists, labor union and business leaders — were sent across the Atlantic in the early 1950s to analyze the reasons behind American economic achievements, particularly in the field of productivity, which made possible a high standard of living, including for workers. Not without reluctance and reservations, they attempted to import some of the components of the American way of life.
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