Entertainment, Education, or Propaganda? A Longitudinal Analysis of China Central Television's Spring Festival Galas

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28 citations0/0 files storedJournal of Broadcasting & Electronic Media

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Media Studies and Communication Media, Journalism, and Communication History Media Influence and Politics

Abstract

Previous research on the Chinese media focused on political propaganda in the information media. This project extends this stream of research to analyze mass mediated entertainment, China Central Television's annual Spring Festival Galas, in the previous 26 years. Based on 475 performances from a sample of 13 complete Galas, this study confirmed a high presence of political propaganda and social education content. Among the many dominant values, values related to national pride and the traditional New Year observed an increased presence in the Galas over the years. Results are discussed in light of the Chinese media, social, and political environment.

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References

2001Social Cognitive Theory of Mass Communication 2005Analyzing media messages using quantitative content analysis in research 1969Beliefs, Attitudes, and Values.1987Chinese Values and the Search for Culture-Free Dimensions of Culture 2009Growing Up with Television: Cultivation Processes 1988Communication, social cognition, and affect 2002Media Effects 2015. MOOD MANAGEMENT: USING ENTERTAINMENT TO FULL ADVANTAGE

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