Articlegreen2014

I love chips and (h)ate them too: the role of ambivalence and contextual cues on attitudinally based eating behaviour / Me encantan las patatas fritas, las como y (también) las odio: el papel de la ambivalencia y de las claves contextuales en el comportamiento alimentario basado en la actitud

Maria Toscano Batista · Maria Luı́sa Lima · Cícero Roberto Pereira · Hélder Alves

4 citations0/0 files storedInternational Journal of Social Psychology Revista de Psicología Social

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Behavioral Health and Interventions Nutrition, Health and Food Behavior Social and Intergroup Psychology

Abstract

Although past work proposed ambivalence as moderating the consistency between attitudes and behaviours, empirical evidence is mixed. We address this matter by taking into account social influence processes and observing actual eating behaviour. We predicted that less ambivalent attitudes are more consistent with behaviours independently of context cues. In two studies, we first evaluated participants’ ambivalence towards the target food. A week later we observed their eating behaviour (Study 1), and analysed the influence of context cues on it (Study 2). Results showed that only less ambivalent attitudes are good predictors of actual behaviour. Importantly, context cues only influenced behaviour among individuals with ambivalent attitudes.

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References

1969The Handbook of Social Psychology 1997The Psychology of Attitudes 1999Dual-process theories in social psychology 1989Delay of Gratification in Children 1969Attitudes versus Actions: The Relationship of Verbal and Overt Behavioral Responses to Attitude Objects 1934Attitudes vs. Actions 1995The psychology of attitudes. A.H. Eagly & S. Chaiken. Fort Worth, TX: Harcourt, Brace, & Janovich, 1993, 794 pp. Reviewed by Christopher Leone, University of North Florida 1972On the ambivalence-indifference problem in attitude theory and measurement: A suggested modification of the semantic differential technique.

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