Fake: can business stanch the flow of counterfeit products?

Stephen A. Stumpf · Peggy E. Chaudhry · Leeann Perretta

47 citations0/0 files storedJournal of Business Strategy

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Consumer Behavior in Brand Consumption and Identification Intellectual Property Law Copyright and Intellectual Property

Abstract

Purpose – To identify ways for business managers to reduce consumer complicity with counterfeit products by better aligning their actions with consumer beliefs of complicity.

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References

2006Explaining Counterfeit Purchases – A Review and Preview 2006The effects of counterfeiting on consumer search 2008Preserving intellectual property rights: Managerial insight into the escalating counterfeit market quandary 2009The Economics of Counterfeit Trade: Governments, Consumers, Pirates and Intellectual Property Rights 2009The Economics of Counterfeit Trade

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2014The Determinants of Purchase Intention towards Counterfeit Mobile Phones in Pakistan 2015United we stand, divided we fall: How firms can engage consumers in their fight against counterfeits 2019Counterfeiting: conceptual issues and implications for branding 2019An exploratory study of the upper middle-class consumer attitudes towards counterfeiting in China 2016Organizing for brand protection and responding to product counterfeit risk: An analysis of global firms 2020What can be done to address luxury counterfeiting? An integrative review of tactics and strategies 2014The determinants of purchase intention of consumers towards counterfeit shoes in Pakistan 2016

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