PREACHING AND PRACTICING: EFFECTS OF CHANNEL DISCREPANCY ON NORM INTERN ALIZATION

Abstract

4 simulates of child socialization were obtained by varying the extent to which a model verbally instructed and personally exhibited high or low standards of self-reward. Greatest adherence to a stringent norm occurred among children who were taught and who observed the model practice such a norm. Children who were exposed to a self-indulgent model tended most to violate both stringent and lenient norms and to evidence ambivalent behaviors, while those who were exposed to a child-indulgent model violated the lenient norms least. While percept and precept were both powerfully influential for norm internalization, the latter was clearly the stronger determinant.

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