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New product development: using the salesforce to identify opportunities
10 references·16 citing·41 second hop
New product development: using the salesforce to identify opportunities (1997)New product development: using the salesf…The Sources of Innovation (2007)The Sources of InnovationBrand Equity in the Business‐to‐Business Sector (1993)Brand Equity in the Business‐…Revolutionizing product development (1992)Revolutionizing product devel…How Involving More Functional Areas Within a Firm Affects the New Product Process (1992)How Involving More Functional…How firms select professional services (1992)How firms select professional…Marketing/R&D Interaction in New Product Development: Implications for New Product Success Rates (1990)Marketing/R&D Interaction in …Resource allocation in the new product process (1988)Resource allocation in the ne…Predevelopment activities determine new product success (1988)Predevelopment activities det…New Products: What Separates Winners from Losers? (1987)New Products: What Separates …New Products Management (1987)New Products ManagementThe sales-marketing interface: A systematic literature review and directions for future research (2022)The sales-marketing interface…What Skills Make a Salesperson Effective? An Exploratory Comparative Study among Car Sales Professionals (2019)What Skills Make a Salesperso…End users’ purchasing task involvement, power and influence strategies in organizational buying (2018)End users’ purchasing task in…The contingent roles of R&D–sales versus R&D–marketing cooperation in new-product development of business-to-business firms (2016)The contingent roles of R&D–s…Getting business-to-business salespeople to implement strategies associated with introducing new products and services (2016)Getting business-to-business …A job demands-resources perspective on salespersons’ market intelligence activities in new product development (2016)A job demands-resources persp…Investigating the effects of customer relationship management and supplier relationship management on new product development (2015)Investigating the effects of …The Role of Sales in NPD : An Investigation of the U.S. Health‐Care Industry (2014)The Role of Sales in NPD : An…Analysis of new product development research: 1998-2009 (2014)Analysis of new product devel…Merits of Task Advice during New Product Development: Network Centrality Antecedents and New Product Outcomes of Knowledge Richness and Knowledge Quality (2013)Merits of Task Advice during …A quantitative approach to recommend promising technologies for SME innovation: a case study on knowledge arbitrage from LCD to solar cell (2013)A quantitative approach to re…Qualitative Methods in International Sales Research: Cross-Cultural Considerations (2011)Qualitative Methods in Intern…Revising marketing strategies for supplier selection criteria: small firm approach from the information and communications industry (2010)Revising marketing strategies…Effective virtual new product development teams: an integrated framework (2008)Effective virtual new product…Knowledge creation and idea generation: a critical quality perspective (2003)Knowledge creation and idea g…Contextual Influences and the Adoption and Practice of Relationship Selling in a Business-to-business Setting: An Exploratory Study (2001)Contextual Influences and the…The Dimensions of Industrial New Product Success and Failure (1979)Winning at New Products (1990)SAPPHO updated — project SAPPHO phase II (1993)Identifying New Product Successes in China (1994)Factors affecting new product success: Cross-country comparisons*1 (1996)New Product Development Processes in Small and Medium-Sized Enterprises: Some Australian Evidence (2002)A Behavioral Theory of the Firm (1964)Mail and Telephone Surveys: The Total Design Method. (1979)The Role of Market Information in New Product Success/Failure (1997)Technological trajectories as moderators of firm-level determinants of innovation (2002)Antecedents and Consequences of Unlearning in New Product Development Teams (2005)Relationship Quality in Services Selling: An Interpersonal Influence Perspective (1990)Use of human judgment models in industrial buyers' vendor selection decisions (1996)Asymmetry of information and the service relationship: selection and evaluation of the service provider (1997)Client-perceived performance and value in professional B2B services: An international perspective (2008)Competitive Advantage: Creating and Sustaining Superior Performance (1985)Seeking the Ideal Form: Product Design and Consumer Response (1995)Why Some New Products are More Successful than Others (2001)Learning orientation, firm innovation capability, and firm performance (2002)Consumer Evaluations of Brand Extensions (1990)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Marketing management: analysis. planning. implementation and control (2000)Experience as a moderator of involvement and satisfaction on brand loyalty in a business-to-business setting 02-314R (2004)The impact of customer experience on brand equity in a business-to-business services setting (2009)Building industrial brand equity by leveraging firm capabilities and co-creating value with customers (2015)An Investigation into the New Product Process: Steps, Deficiencies, and Impact (1986)New Product Development (1995)Faster, better, cheaper: A study of NPD project efficiency and performance tradeoffs (2005)The Organizational Life of an Idea: Integrating Social Network, Creativity and Decision‐Making Perspectives* (2007)Marketing's Interaction with Other Functional Units: A Conceptual Framework and Empirical Evidence (1987)Integration mechanisms and R&D project performance (2000)TEAM MEMBER PROXIMITY AND TEAMWORK IN INNOVATIVE PROJECTS. (2004)The Motion Picture Industry: Critical Issues in Practice, Current Research, and New Research Directions (2006)Intellectual capital and new product development performance: The mediating role of organizational learning capability (2008)Understanding innovation (2018)Organizational Learning and Communities-of-Practice: Toward a Unified View of Working, Learning, and Innovation (1991)The Relational View: Cooperative Strategy and Sources of Interorganizational Competitive Advantage (1998)Open for innovation: the role of openness in explaining innovation performance among U.K. manufacturing firms (2005)Prospering in Dynamically-Competitive Environments: Organizational Capability as Knowledge Integration (1996)A critical look at technological innovation typology and innovativeness terminology: a literature review (2002)Exploitation-Exploration Tensions and Organizational Ambidexterity: Managing Paradoxes of Innovation (2008)
this work references cited by second hop

References

  • 2007The Sources of Innovation5,098 cited
  • 1987New Products: What Separates Winners from Losers?1,313 cited
  • 1992Revolutionizing product development1,079 cited
  • 1987New Products Management730 cited
  • 1988Predevelopment activities determine new product success404 cited
  • 1993Brand Equity in the Business‐to‐Business Sector194 cited
  • 1988Resource allocation in the new product process181 cited
  • 1990Marketing/R&D Interaction in New Product Development: Implications for New Product Success Rates162 cited
  • 1992How Involving More Functional Areas Within a Firm Affects the New Product Process123 cited
  • 1992How firms select professional services107 cited

Cited by

  • 2001Contextual Influences and the Adoption and Practice of Relationship Selling in a Business-to-business Setting: An Exploratory Study102 cited
  • 2008Effective virtual new product development teams: an integrated framework101 cited
  • 2003Knowledge creation and idea generation: a critical quality perspective81 cited
  • 2016The contingent roles of R&D–sales versus R&D–marketing cooperation in new-product development of business-to-business firms65 cited
  • 2016Getting business-to-business salespeople to implement strategies associated with introducing new products and services

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52 cited
  • 2022The sales-marketing interface: A systematic literature review and directions for future research46 cited
  • 2013Merits of Task Advice during New Product Development: Network Centrality Antecedents and New Product Outcomes of Knowledge Richness and Knowledge Quality43 cited
  • 2014Analysis of new product development research: 1998-200938 cited
  • 2014The Role of Sales in NPD : An Investigation of the U.S. Health‐Care Industry38 cited
  • 2016A job demands-resources perspective on salespersons’ market intelligence activities in new product development37 cited
  • 2011Qualitative Methods in International Sales Research: Cross-Cultural Considerations33 cited
  • 2019What Skills Make a Salesperson Effective? An Exploratory Comparative Study among Car Sales Professionals29 cited
  • 2015Investigating the effects of customer relationship management and supplier relationship management on new product development22 cited
  • 2018End users’ purchasing task involvement, power and influence strategies in organizational buying19 cited
  • 2010Revising marketing strategies for supplier selection criteria: small firm approach from the information and communications industry17 cited
  • 2013A quantitative approach to recommend promising technologies for SME innovation: a case study on knowledge arbitrage from LCD to solar cell12 cited