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Comparative Marketing: The First Twenty five Years · Study

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ArticleComparative Marketing: The First Twenty five Years

Jean J. Boddewyn1981

Article1981

Comparative Marketing: The First Twenty five Years

Jean J. Boddewyn

150 citations·0/0 files stored·Journal of International Business Studies

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Management and Marketing Education International Business and FDI Business and Management Studies

Abstract

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Citations in this library

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References

1974Communication of Innovations: A Cross-Cultural Approach.1970The logic of comparative social inquiry 1957Trade and market in the early empires 1951The Conditions of Economic Progress.1976The Nature and Scope of Marketing

Cited by

1986Standardization in international marketing: Is Ted Levitt in fact right?1985On Making Marketing Science More Scientific: Role of Orientations, Paradigms, Metaphors, and Puzzle Solving 1995Export barriers: non‐exporters′ perceptions 2009Export Product Strategy Fit and Performance: An Empirical Investigation 1986International Marketing Policy: A Discussion of the Standardization Construct and its Relevance for Corporate Policy 1984Empirical Research in International Marketing: 1976–1982 1998Organizational Determinants of Exporting: Conceptual, Methodological, and Empirical Insights 1993An Assessment of Theoretical and Methodological Development in International Marketing: 1980-1990

Details

Year1981

Typearticle

Published1981-03-01

VenueJournal of International Business Studies

ISSN-L0047-2506

Languageen

Citations150

Files0 public / 0

ShelfManagement and Marketing Education

Identifiers

doi10.1057/palgrave.jibs.8490571

openalex_workW2065723822

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