Restaurant Choice

Susan R. Gregory · Joohyang Kim

48 citations0/0 files storedJournal of Foodservice Business Research

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Consumer Behavior and Marketing Influence Customer Service Quality and Loyalty Culinary Culture and Tourism

Abstract

The purpose of this study was to examine how consumers' choice of restaurant differs depending on whether they have information about a restaurant or not. A convenience sample using a self-administered questionnaire was completed by adult restaurant patrons. There was a significant difference in the importance of food quality and location in choosing a restaurant based on availability or lack of information. Information sources from friends or relatives were the most important sources when influencing restaurant choice over media source. Information or lack of information coupled with demographic variables also had an impact on restaurant choice. The more frequently respondents dine out in restaurants; the more important it was to have information about value for money.

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References

1995Marketing for Hospitality and Tourism 1986Consumer Search: An Extended Framework 2001Eating Out. Social Differentiation, Consumption and Pleasure 2001Emotional Bonding and Restaurant Loyalty 2002Multicriteria selection for a restaurant location in Taipei 2000Consumer behavior in travel and tourism 1992Consumer Choice and Segmentation in the Restaurant Industry 2000Managing Hotel Brand Equity

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