EOQ Formula under Varying Marketing Policies and Conditions

E. Sankara Subramanyam

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Supply Chain and Inventory Management Management and Optimization Techniques Sustainable Supply Chain Management

Abstract

This note deals with a method of arriving at an EOQ formula taking into account the effect of varying marketing policies and conditions on the demand and the possibility of a random fraction of the ordered items getting damaged. Two special cases are considered wherein explicit expressions for the EOQ are given.

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1964Analysis of Inventory Systems.1971Marketing Decision Making: A Model Building Approach 1962Inventory control: Theory and practice 1974The Interaction of Economic Ordering Quantities and Marketing Policies

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