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The impact of a product’s country-of-origin on compromise and attraction effects · Study

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ArticleThe impact of a product’s country-of-origin on compromise and attraction effects

Shih‐Chieh Chuang2007

Article2007

The impact of a product’s country-of-origin on compromise and attraction effects

Shih‐Chieh Chuang · HsiuJu Rebecca Yen

49 citations·0/0 files stored·Marketing Letters

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Consumer Behavior in Brand Consumption and Identification Decision-Making and Behavioral Economics Consumer Market Behavior and Pricing

Abstract

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Citations in this library

Stored only when both papers are in the corpus — 49 citations exist upstream.

References

1991Meta-Analytic Procedures for Social Research 1982Adding Asymmetrically Dominated Alternatives: Violations of Regularity and the Similarity Hypothesis 1989Choice Based on Reasons: The Case of Attraction and Compromise Effects 1992Choice in Context: Tradeoff Contrast and Extremeness Aversion 1988BOUNDED RATIONALITY, AMBIGUITY, AND THE ENGINEERING OF CHOICE 1999A review and meta-analysis of country-of-origin research 1978Bounded Rationality, Ambiguity, and the Engineering of Choice 1989Country Image: Halo or Summary Construct?

Cited by

2017A store brand’s country-of-origin or store image: what matters to consumers?2012Does country of brand origin (COBO) matter for the Lebanese consumers?2015The reciprocal effects of country-of-origin on product evaluation 2020The interplay between country-of-origin image and perceived brand localness: An examination of local consumers’ response to brand acquisitions by emerging market firms 2011Reasons for country image evaluation: A study on China image from a Brazilian perspective 2017Stock exchange brands as an influence on investor behavior 2020Did the Volkswagen Emissions Scandal Harm the “Made in Germany” Image? A Cross-Cultural, Cross-Products, Cross-Time Study 2020Country Image at Risk: Spillover Effects of Product-Harm Crises and the Role of Trust

Details

Year2007

Typearticle

Published2007-05-23

VenueMarketing Letters

ISSN-L0923-0645

Languageen

Citations49

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

Identifiers

doi10.1007/s11002-007-9017-y

openalex_workW2066829138

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