Briefing: Kick Start?better value, better bus services

Abstract

Stagecoach Group has developed an innovative proposal for a new dedicated fund to pump-prime specific bus improvement projects. This initiative, known as Kick Start, is driven by the entrepreneurial expertise of bus operators, who carry the business risk and have an incentive to grow passenger volumes, rather than by local authority planners. Central and local government already play a key role in developing non-commercial, socially necessary bus services by working in partnership with bus operators and providing public support. However, the company believes there is a compelling case for a new partnership approach that will tap a latent commercial market across the country that cannot be accessed by bus operators without Government support. This paper describes how Kick Start can attract people out of their cars and into buses, deliver better value for taxpayers, produce better bus services for communities and help Government achieve its growth targets on the UK's bus network.

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