From genericide to viral marketing: on ‘brand’Unknown author2003-05-27articleLanguage & Communication195 citationsclosedNo readable copy stored yet — this record is metadata only.Semiotics and Representation StudiesMarketing and Advertising StrategiesConsumer Behavior in Brand Consumption and IdentificationAbstractNo abstract was published for this record.Citations in this libraryStored only when both papers are in the corpus — 195 citations exist upstream.References1975How To Do Things With Words1776An Inquiry into the Nature and Causes of the Wealth of Nations1972Naming and Necessity1981Forms of talk2002Publics and Counterpublics1991Managing Brand Equity2003Indexical order and the dialectics of sociolinguistic life1955Philosophical Writings of PeirceCited by2012Brand, Citationality, Performativity2004Real time: Unwinding technocratic and anthropological knowledge2012Language and Materiality in Global Capitalism2013BRANDS AND THEIR SURFEITS2016Design and Anthropology2014Producing Authenticity in Global Capitalism: Language, Materiality, and Value2013Language Management/Labor2015The Pragmatics of Qualia in Practice