Maintaining your focus in focus groups: Avoiding common mistakes

Denise Côté‐Arsenault · Dianne C. Morrison-Beedy

127 citations0/0 files storedResearch in Nursing & Health

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Focus Groups and Qualitative Methods Qualitative Research Methods and Applications Delphi Technique in Research

Abstract

Focus groups are used frequently in nursing research as a method for collecting qualitative data. However, due to inadequate planning or execution, the results can be of poor quality or even worthless. A well-defined purpose, carefully planned environment, and well trained personnel are discussed as the cornerstones to focus group success. This article sets the stage with a description of a well conducted focus group, then provides examples and a critique of less-than-effective groups. Focus groups can be powerful and effective when their use is appropriate to the study purpose, the environment is non-judgmental and welcoming, and the personnel are skilled.

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1997Focus Groups as Qualitative Research 1989Focus Groups: A Practical Guide for Applied Research 2000Focus group.2000Getting the Focus and the Group: Enhancing Analytical Rigor in Focus Group Research 2001Maximizing results with focus groups: Moderator and analysis issues 1999Practical Advice for Planning and Conducting Focus Groups

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