Uses and Gratifications of MP3 Players by College Students: Are iPods More Popular than Radio?

Douglas A. Ferguson · Clark F. Greer

81 citations0/0 files storedJournal of Radio Studies

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Radio, Podcasts, and Digital Media Music History and Culture Media and Digital Communication

Abstract

Ownership of MP3 players, such as Apple's iPod, continues to grow at a steady pace in the US. College students are one age group that is active in the adoption of these devices. Based on a uses and gratifications framework, this study examined how college students are using this technology as compared to radio listening. Results showed that more than half of the respondents in a national random sample own some type of MP3 player. Motivations for using the players included boredom, stimulation, entertainment, relaxation/escape, and loneliness. An important finding was that the use of MP3 players appears to be serving as a substitute for listening to traditional radio for this age group.

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2019Diffusion of Innovations 1 1996UCLA Loneliness Scale (Version 3): Reliability, Validity, and Factor Structure 2000Uses and Gratifications Theory in the 21st Century 1978Developing a Measure of Loneliness 1974Utilization of mass communication by the individual 1998Caught in the Net: How to Recognize the Signs of Internet Addiction--and a Winning Strategy for Recovery 2003Unregulated Internet Usage: Addiction, Habit, or Deficient Self-Regulation?1979The Role of Theory in Uses and Gratifications Studies

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