European Retailing:

André Tordjman

61 citations0/0 files storedInternational Journal of Retail & Distribution Management

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Consumer Retail Behavior Studies International Business and FDI Consumer Market Behavior and Pricing

Abstract

Argues that convergent trends in environmental evolution have led to convergent swings towards structural changes in the European retailing market. However, substantial differences continue to survive, each country preserving its specificities, the fruits of its history and culture. The single European market is not therefore uniform and, compared with the manufacturing industry, remains localized.

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