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The Role of Discount Vouchers in Market with Customer Valuation Uncertainty
16 references·7 citing·45 second hop
The Role of Discount Vouchers in Market with Customer Valuation Uncertainty (2014)The Role of Discount Vouchers in Market w…To Groupon or not to Groupon: The profitability of deep discounts (2014)To Groupon or not to Groupon:…Product Reviews and Competition in Markets for Repeat Purchase Products (2011)Product Reviews and Competiti…Online Social Interactions: A Natural Experiment on Word of Mouth versus Observational Learning (2011)Online Social Interactions: A…Group Buying: A New Mechanism for Selling Through Social Interactions (2011)Group Buying: A New Mechanism…Joining Longer Queues: Information Externalities in Queue Choice (2008)Joining Longer Queues: Inform…Consumer Returns Policies and Supply Chain Performance (2008)Consumer Returns Policies and…Herding in online product choice (2006)Herding in online product cho…Comparison of the group-buying auction and the fixed pricing mechanism (2006)Comparison of the group-buyin…Two-Sided Network Effects: A Theory of Information Product Design (2005)Two-Sided Network Effects: A …Electronic Tickets, Smart Cards, and Online Prepayments: When and How to Advance Sell (2001)Electronic Tickets, Smart Car…Information Rules: A Strategic Guide to the Network Economy (2000)Information Rules: A Strategi…Information Rules: A Strategic Guide to the Network Economy (1999)Information Rules: A Strategi…Pricing in a Customer Market (1989)Pricing in a Customer MarketInstalled base and compatibility : innovation, product preannouncements and predation (1986)Installed base and compatibil…The Cost of Thinking (1980)The Cost of ThinkingInformation and Consumer Behavior (1970)Information and Consumer Beha…Investigating the effects of product popularity and time restriction: The moderating role of consumers’ goal specificity (2023)Investigating the effects of …A SUSTAINABLE BUSINESS PROFIT THROUGH CUSTOMERS AND ITS IMPACTS ON THREE KEY BUSINESS DOMAINS: TECHNOLOGY, INNOVATION, AND SERVICE (TIS) (2023)A SUSTAINABLE BUSINESS PROFIT…A trust model for consumer conversion in community-based group buying: the dual roles of group leaders (2022)A trust model for consumer co…Optimal group‐buying price strategy considering the information‐sharing of the seller and buyers in social e‐commerce (2021)Optimal group‐buying price st…How to Promote Sales: Discount Promotion or Coupon Promotion? 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(1990)A Simple Model of Herd Behavior (1992)Ratings lead you to the product, reviews help you clinch it? The mediating role of online review sentiments on product sales (2013)Social Media Envy: How Experience Sharing on Social Networking Sites Drives Millennials’ Aspirational Tourism Consumption (2018)Attractiveness, trustworthiness and expertise – social influencers’ winning formula? (2020)Conditional logit analysis of qualitative choice behavior (1972)Prospect theory: An analysis of decision under risk (1988)A Framework for Conceptual Contributions in Marketing (2011)Looking for Information: A Survey of Research on Information Seeking, Needs, and Behavior (2016)Resource-rational analysis: Understanding human cognition as the optimal use of limited computational resources (2019)Optimal Pricing and Return Policies for Perishable Commodities (1985)Supply Chain Coordination Under Channel Rebates with Sales Effort Effects (2002)Supply Chain Coordination with Contracts (2003)Closed‐Loop Supply Chains: A Critical Review, and Future Research* (2012)Reverse logistics and closed-loop supply chain: A comprehensive review to explore the future (2014)Online and Offline Information for Omnichannel Retailing (2016)Social Learning Theory. (1978)Specification Tests in Econometrics (1978)Econometric Analysis of Cross Section and Panel Data (2001)The Role of Marketing in Social Media: How Online Consumer Reviews Evolve (2011)How Online Product Reviews Affect Retail Sales: A Meta-analysis (2014)A Meta-Analysis of Electronic Word-of-Mouth Elasticity (2015)Marketing Models of Service and Relationships (2006)Perspectives in supply chain risk management (2006)The economics of mobile payments: Understanding stakeholder issues for an emerging financial technology application (2007)Value creation in E‐business (2001)Business Models, Business Strategy and Innovation (2009)From Strategy to Business Models and onto Tactics (2010)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)The Antecedents and Consequences of Customer Satisfaction for Firms (1993)Corporate Social Responsibility: A Theory of the Firm Perspective (2001)A Knowledge Accessing Theory of Strategic Alliances (2003)The Knowledge Economy (2004)
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References

  • 1970Information and Consumer Behavior5,796 cited
  • 2000Information Rules: A Strategic Guide to the Network Economy4,394 cited
  • 1999Information Rules: A Strategic Guide to the Network Economy2,560 cited
  • 2005Two-Sided Network Effects: A Theory of Information Product Design1,706 cited
  • 1986Installed base and compatibility : innovation, product preannouncements and predation1,529 cited
  • 1980The Cost of Thinking945 cited
  • 2011Online Social Interactions: A Natural Experiment on Word of Mouth versus Observational Learning716 cited
  • 2008Consumer Returns Policies and Supply Chain Performance462 cited
  • 2001Electronic Tickets, Smart Cards, and Online Prepayments: When and How to Advance Sell455 cited
  • 2006Herding in online product choice436 cited
  • 2011Group Buying: A New Mechanism for Selling Through Social Interactions306 cited
  • 2014To Groupon or not to Groupon: The profitability of deep discounts231 cited
  • 1989Pricing in a Customer Market215 cited
  • 2011Product Reviews and Competition in Markets for Repeat Purchase Products167 cited
  • 2008Joining Longer Queues: Information Externalities in Queue Choice148 cited

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  • 2006Comparison of the group-buying auction and the fixed pricing mechanism145 cited
  • Cited by

    • 2021Optimal group‐buying price strategy considering the information‐sharing of the seller and buyers in social e‐commerce30 cited
    • 2023A SUSTAINABLE BUSINESS PROFIT THROUGH CUSTOMERS AND ITS IMPACTS ON THREE KEY BUSINESS DOMAINS: TECHNOLOGY, INNOVATION, AND SERVICE (TIS)30 cited
    • 2017Joint quality and pricing decisions for service online group-buying strategy21 cited
    • 2022A trust model for consumer conversion in community-based group buying: the dual roles of group leaders16 cited
    • 2023Investigating the effects of product popularity and time restriction: The moderating role of consumers’ goal specificity16 cited
    • 2019Is Investment in Data Analytics Always Profitable? The Case of Third-Party-Online-Promotion Marketplace15 cited
    • 2020How to Promote Sales: Discount Promotion or Coupon Promotion?15 cited