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The Belgian people were deeply moved by the death of Baudouin the First, their quiet but highly popular King. Following the mood of the people, the covered the with increasing emotion, to the point where, gradually, the unforeseen magnitude of the people's emotion became a significant in its own right. This paper analyses the journalistic handling of mass emotion, using the media event as a conceptual reference framework. Comparing the coverage of the various media, attention is focused particularly on the manner in which the was covered by TV. The TV reports on the funeral ceremonies and national mourning aimed at highlighting the emotions of the masses, by extensive use of sound bites from passers-by and with images of the emotional crowds used as a background to the TV commentaries. This simultaneously mirrored, extended and intensified the mourning.
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