Print versus digital in Norwegian newspapers

Abstract

The conversion of newspapers from print to digital is not taking place in a simple and direct way. In Norway at least, digital news distribution is still developing on the basis of the print media order. But at the same time, it is increasingly becoming a diversified and strategically nuanced logic of online news distribution. What is remarkable in the Norwegian situation is the stability in the high number of outlets and annual sales. It is argued that the Norwegian subsidy system is the most important cause for the high and stable number of newspapers. Indirectly, it also seems to support the development of a competitive market for the development of digital strategies. There is a high rate of innovation in the Norwegian media system, and this article looks into the different digital strategies in different types of newspapers and shows the emergence of a complex pattern of digital news distribution in the Norwegian media order.

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