Seven‐Eleven Japan and The Southland Corporation: a marriage of convenience?

Leigh Sparks

39 citations0/0 files storedInternational Marketing Review

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International Business and FDI Business Strategy and Innovation Franchising Strategies and Performance

Abstract

Sparks, in a case study of the takeover of The Southland Corporation (USA) by Ito‐Yokado and Seven‐Eleven Japan, raised a number of fundamental questions about the nature of retail internationalisation and our understanding of the subject. This paper returns to this subject and, using an analysis of the changes in both businesses since the takeover, again explores our depth of comprehension of the processes of retail internationalisation. The changes in The Southland Corporation since 1991 have essentially replicated the Japanese convenience store model and produced a business turnaround. This illustrates both the depth and length of components of internationalisation. The stage is now set for the global transformation of the business.

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References

1989The Internationalisation of Retailing 1998Does sticky information affect the locus of innovation? Evidence from the Japanese convenience-store industry 1995International Retailing: Trends and Strategies 1995Reciprocal Retail Internationalisation: the Southland Corporation, Ito-Yokado and 7-Eleven Convenience Stores 1995Developing a Framework for the Study of the Internationalisation of Retailing

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