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The role of language and culture in marketing communication
0 references·4 citing·12 second hop
The role of language and culture in marketing communication (2005)The role of language and culture in marke…The impact of an auspicious name and shape on food consumption (2023)The impact of an auspicious n…Consumers’ perceptions, attitudes and behavioral intentions regarding the symbolic consumption of auspiciously named foods (2021)Consumers’ perceptions, attit…Lucky names: Superstitious beliefs in Chinese corporate branding strategy for bank marketing (2015)Lucky names: Superstitious be…Luck of the Draw: Creating Chinese Brand Names (2008)Luck of the Draw: Creating Ch…Magic, Science and Religion. (1949)The Practice of Social Research (1989)Building Strong Brands (1995)The strategic analysis of intangible resources (1992)Dynamic capabilities and strategic management (1997)TRADITION AND CHANGE: NAMING PRACTICES IN CONTEMPORARY JAPAN AND TAIWAN (2023)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)The theory of planned behavior (1991)Self-determination theory and the facilitation of intrinsic motivation, social development, and well-being. (2000)Using authenticity cues to increase repurchase intention in restaurants: Should the focus be on ability or morality? (2023)An approach to environmental psychology (1974)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)
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  • 2021Consumers’ perceptions, attitudes and behavioral intentions regarding the symbolic consumption of auspiciously named foods33 cited
  • 2015Lucky names: Superstitious beliefs in Chinese corporate branding strategy for bank marketing18 cited
  • 2023The impact of an auspicious name and shape on food consumption13 cited
  • 2008Luck of the Draw: Creating Chinese Brand Names13 cited

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