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Developing successful theories in marketing: insights from resource-advantage theory · Study

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ArticleDeveloping successful theories in marketing: insights from resource-advantage theory

Shelby D. Hunt2011

Article2011

Developing successful theories in marketing: insights from resource-advantage theory

32 citations·0/0 files stored·AMS Review

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Business Strategies and Management Research Innovation and Knowledge Management Business and Management Studies

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References

1991Firm Resources and Sustained Competitive Advantage 2004Firm resources and sustained competitive advantage 1990Institutions, Institutional Change and Economic Performance 1985Economic Action and Social Structure: The Problem of Embeddedness 1984A resource‐based view of the firm 1991Institutions, Institutional Change and Economic Performance 1937The Nature of the Firm 2003The Theory of Economic Development

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2001Commentary ‐ A General Theory of Competition: issues, answers and an invitationarticle · 78 shared references 2004The Resource-Advantage Theory of Competitionchapter · 58 shared references 2003Resource-Advantage Theory and Embeddedness: Explaining R-A Theory’s Explanatory Successarticle · 41 shared references 2004The normative imperatives of business and marketing strategy: grounding strategy in resource‐advantage theoryarticle · 37 shared references 1999The Strategic Imperative and Sustainable Competitive Advantage: Public Policy Implications of Resource-Advantage Theoryarticle · 34 shared references 2012The evolution of resource‐advantage theoryarticle · 30 shared references

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Year2011

Typearticle

Published2011-06-01

VenueAMS Review

ISSN-L1869-814X

Languageen

Citations32

Files0 public / 0

ShelfBusiness Strategies and Management Research

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doi10.1007/s13162-011-0007-0

openalex_workW2070890761

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