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ArticleThe application of netnography in tourism studies

Muchazondida Mkono2014

Article2014

The application of netnography in tourism studies

Muchazondida Mkono · Kevin Markwell

180 citations·0/0 files stored·Annals of Tourism Research

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Focus Groups and Qualitative Methods Diverse Aspects of Tourism Research Digital Marketing and Social Media

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References

1998On Netnography: Initial Reflections on Consumer Research Investigations of Cyberculture 2005Sensitive research topics: netnography revisited 2010Managing a Hotel's Image on TripAdvisor

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Details

Year2014

Typearticle

Published2014-08-10

VenueAnnals of Tourism Research

ISSN-L0160-7383

Languageen

Citations180

Files0 public / 0

ShelfFocus Groups and Qualitative Methods

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doi10.1016/j.annals.2014.07.005

openalex_workW2070985124

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