Helping Behavior as a Function of Pictorially Induced Moods

Edward Donnerstein · Marcia Donnerstein · Gerry Munger

55 citations0/0 files storedThe Journal of Social Psychology

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Emotions and Moral Behavior Psychological Well-being and Life Satisfaction Psychology of Social Influence

Abstract

Summary Two experiments investigated the effect of pictorially induced moods on helping behavior. After a mood-arousing experience (positive, negative, control), Ss were provided with an opportunity to help a graduate student by volunteering to participate in an experiment. Results indicated that while positive mood did not influence helping, negative mood tended to facilitate such behavior. On the basis of subjective report data, the latter increase was interpreted in terms of expiation of guilt.

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1972Effect of feeling good on helping: Cookies and kindness.1970Success, failure, attention, and reaction to others: The warm glow of success.1972Elation, depression, and helping behavior.1966Success, failure, and social responsibility.1972Voluntary expiation of guilt: A field experiment.1974Feeling Good and Helping: Further Phonebooth Findings

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