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Technology and marketing: The magic mix? · Study

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ArticleTechnology and marketing: The magic mix?

Geoffrey C. Kiel1984

Article1984

Technology and marketing: The magic mix?

Geoffrey C. Kiel

39 citations·0/0 files stored·Business Horizons

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Innovation and Knowledge Management Marketing and Advertising Strategies Business Strategies and Innovation

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References

1977Perspectives on Technology 1976Perspectives on Technology 1981The misuse of marketing: An American tragedy 1977Perspectives on Technology.1982Technology transfer, innovation, and international competitiveness 1982How Economists See R&D 1982Technology transfer, innovation and international competitiveness

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1992Advances in international marketing 1992Technology Strategy: EDI and Global Air Express

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Details

Year1984

Typearticle

Published1984-05-01

VenueBusiness Horizons

ISSN-L0007-6813

Languageen

Citations39

Files0 public / 0

ShelfInnovation and Knowledge Management

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doi10.1016/0007-6813(84)90019-3

openalex_workW2071465023

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