Decorative Color as a Rhetorical Enhancement on the World Wide Web

Carol S. David

28 citations0/0 files storedTechnical Communication Quarterly

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Rhetoric and Communication Studies Linguistics and Discourse Analysis Color perception and design

Abstract

Professional communication scholars have defined the decorative narrowly and subordinated it to informational text. Yet, current psychological research indicates that decorative elements elicit emotion-laden reactions that may precede cognitive awareness and influence interpretation of images. We conceive the decorative in design, and specifically color, as a complex rhetorical phenomenon. Applying decorative and color theory and analyzing design examples illustrating aesthetic, ethical, and logical appeals, we present a range of potential uses for color in electronic media.

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2001Upheavals of Thought 2002Upheavals of thought: the intelligence of emotions 1977Concerning the Spiritual in Art 1997Visual intelligence: perception, image, and manipulation in visual communication 1996Dynamics in Document Design: Creating Text for Readers 1976Art Fundamentals: Theory and Practice 2005BOOK REVIEW: Azar Nafisi. READING LOLITA IN TEHRAN. New York: Random House, 2003.2012A Treatise on the Decorative Part of Civil Architecture

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