Effects of Clusters on China’s E-Commerce: Evidence from the Junpu Taobao Village

Guihang Guo · Liang Qian · Luo Guangfan

23 citations0/0 files storedInternational Journal of Business and Management

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E-commerce and Technology Innovations Regional Economics and Spatial Analysis Regional Development and Innovation

Abstract

This study examines competitive advantages and economic effects brought by clustered-based e-commerce inChina through analyzing a case of Junpu Taobao Village, a small village where a critical mass of online vendorsis concentrated. Backed by the Diamond Model and other cluster theories proposed by Michael E. Porter, thispaper finds positive, large, and statistically significant clustering effects in this Taobao Village. These effectsgenerated by online vendor agglomeration shed lights on the sustainable development of E-commerce in China.

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References

2000Location, Competition, and Economic Development: Local Clusters in a Global Economy 1982Principles of Economics 2003The Economic Performance of Regions 2010What Causes Industry Agglomeration? Evidence from Coagglomeration Patterns

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