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Despite the continuing growth of Public Archaeology as a field of studies, the composition and behaviour of the ‘public’ for archaeology are still heavily under-investigated. This paper addresses the neglected area of archaeological audiences and offers insights into the public’s experience of archaeology in the UK and Italy, focussing on museums and television and using a primarily quantitative and case study-based approach. Conclusions provide evidence and suggest aims, theory and methods for the start of a ‘sociological movement’ in Public Archaeology. Nonostante il crescente sviluppo del settore della Public Archaeology a livello internazionale, la composizione e il comportamento dei ‘pubblici’ dell’archeologia sono stati scarsamente studiati e rimangono, ad oggi, poco conosciuti. Questo articolo affronta il tema del ‘pubblico’ in archeologia nel Regno Unito e in Italia, a partire dall’analisi prevalentemente quantitativa di casi studio di comunicazione museale e televisiva. Il contributo propone obiettivi e linee di teoria e metodo per una Archeologia Pubblica di orientamento sociologico.
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