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Green moms: the social construction of a green mothering identity via environmental advertising appeals

16 references·16 citing·34 second hopsampled

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Cited by

2020Three decades of green advertising – a review of literature and bibliometric analysis72 cited
2018Theorizing Reactive Reflexivity: Lifestyle Displacement and Discordant Performances of Taste60 cited
2016Everyday dramas of conscience: navigating identity through creative neutralisations39 cited
2020Experiencing fashion: the interplay between consumer value and sustainability38 cited
2024Female stereotypes and female empowerment in advertising: A systematic literature review and future research agenda38 cited
2021Alternative consumer practices for a sustainable identity: the perspective of organic food consumption31 cited
2016Good green mothers consuming their way through pregnancy: roles of environmental identities and information seeking in coping with the transition30 cited
2021Consumer interpretations of fashion sustainability terminology communicated through labelling28 cited
2016Best for baby? Framing weaning practice and motherhood in web-mediated marketing28 cited
2017Living “light green”: the limits and lived experiences of green motherhood27 cited
2022The virtual mother: Mumsnet and the emergence of new forms of ‘good mothering’ online23 cited
2019Consumer Response toward Plus‐Size Models Featured in the Mainstream Media20 cited
2019A gendered agency of good enough: Swedish single fathers navigating conflicting state and marketplace ideologies19 cited
2023Sufficiency as trend or tradition?—Uncovering business pathways to sufficiency through historical advertisements18 cited
2020Gender categorisation in representational market practice17 cited
2016Not just a mother: embodied and positional aspects of consumer learning from a practice perspective14 cited