The challenge of introducing low-carbon industrial practices: Institutional entrepreneurship in the agri-food sector

Abstract

Contemporary agricultural practices account for a significant share of greenhouse gas emissions. Inspired by the emergent literature on institutional entrepreneurship , we seek to explore mechanisms that affect an actor’s propensity to act in ways that imply suggesting and promoting emission-reducing practice changes. As influences originating outside the organizational field are assumed to constitute such mechanisms, the paper explores their role through a case study of a project run by a public agency. Unlike extant theory, results show that the agency’s propensity to act is not necessarily enhanced by extra-field influences but that such influences also limit the scope for suggesting change that challenges existing industrial practices.

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