Paradoxes of Privilege and Participation: The Case of the American Red Cross

Abstract

This critical discourse analysis of the American Red Cross (ARC) interrogates the discourses of situated ARC stakeholders following their participation in the 2005 hurricane disaster relief efforts. The author uses critical discourse analysis as a guiding theoretical framework and method of analysis to reflect on how the language and practices of the ARC, on a variety of levels, normalizes Whiteness and maintains White privilege. Following this analysis, the author offers a discussion of how communication research, criticism, theory, and practice can contribute to the elimination of the perpetuation of privileged racial ideology and organizational practice.

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