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To keep your customers, keep it simple · Study

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ArticleTo keep your customers, keep it simple

Patrick Spenner2013

Article2013

To keep your customers, keep it simple

Patrick Spenner · Karen M. Freeman

65 citations·0/0 files stored·IEEE Engineering Management Review

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Customer Service Quality and Loyalty Service and Product Innovation Customer churn and segmentation

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2015The usage of digital marketing channels in SMEs 2020Customer Experience Journeys: Loyalty Loops Versus Involvement Spirals 2016An empirical study of the rise of big data in business scholarship 2023A Theory of Simplicity in Games and Mechanism Design 2016Is more customer control of services always better?2020Best seller!? Unintended negative consequences of popularity signs on consumer choice behavior 2021Value‐facilitating simplification in marketing: A systematic review and research agenda 2019Interactive Infographics' Effect on Elaboration in Agricultural Communication

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Year2013

Typearticle

Published2013-01-01

VenueIEEE Engineering Management Review

ISSN-L0360-8581

Languageen

Citations65

Files0 public / 0

ShelfCustomer Service Quality and Loyalty

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doi10.1109/emr.2013.6596553

openalex_workW2072137310

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