Social entrepreneurship in the informal economy: a case study of re-enactment festivals

Abstract

Purpose – The paper aims to generate new information on the types of entrepreneurial activities at the re-enactment festivals and their importance for the re-enactors. Design/methodology/approach – The study consisted of two stages: a content analysis of information available through online open access and a qualitative survey of re-enactors and a qualitative survey of re-enactors was organised and spanned from November 2012 to February 2013. Findings – The paper concludes that a specific form of entrepreneurship in the Russian market characterised by creation of social capital, a high level of devotion to engagement and, at the same time, non-profit-related gains has been emerged. Research limitations/implications – The socio-cultural phenomenon of entrepreneurship within re-enactment festivals is investigated. The study may be further developed by identifying various cultural events that may be characterised by the existence of an internal festival market. Originality/value – This paper highlights social entrepreneurial activities in informal sector by the example of re-enactment festivals.

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