Setting Policies for Consumer Communications a Behavioral Decision Research Approach

Sara L. Eggers · Baruch Fischhoff

29 citations0/0 files storedJournal of Public Policy & Marketing

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Decision-Making and Behavioral Economics Regulation and Compliance Studies Consumer behavior in food and health

Abstract

The authors offer a framework rooted in behavioral decision research for the evaluation and regulation of communications. The approach considers consumer interpretations of product communications, the sensitivity of choice to such judgments, and the acceptability of misunderstanding to regulators.

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References

1975Judgment under Uncertainty: Heuristics and Biases 1987Perception of Risk 1982Judgment under Uncertainty 1984Judgment Under Uncertainty: Heuristics and Biases.1982Judgment under uncertainty: Causality and attribution 1959Models of Man.2004Heuristics and Biases: The Psychology of Intuitive Judgment 1993The Adaptive Decision Maker

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