It's a Blog, Blog, Blog World: Users and Uses of Weblogs

Barbara K. Kaye

176 citations0/0 files storedAtlantic Journal of Communication

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Social Media and Politics Media Studies and Communication Media and Digital Communication

Abstract

This study surveyed 3,747 Weblog readers online from April 23, 2003, to May 22, 2003, to examine their motives for using Weblogs. Weblog users tend to be young, highly educated men with high incomes. Respondents report moderate to high levels of trust in government, high self-efficacy, and high interest in political and general news. A factor analysis revealed six primary motivations for accessing Weblogs: information seeking and media check, convenience, personal fulfillment, political surveillance, social surveillance, and expression and affiliation. Additionally, hierarchical regression found that political involvement predicted all six Weblog motivations. Further, each of the independent variables predicted at least one of the Weblog motivations.

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References

1985Survey Research Methods.1975The uses of mass communications : current perspectives on gratifications research 1998The basics of social research 1998The Internet and Political Transformation: Populism, Community, and Accelerated Pluralism 2020Pew Internet and American Life Project 1999Cyberspace and Identity 2003A Web for all reasons: uses and gratifications of Internet components for political information 2002Webelievability: A Path Model Examining How Convenience and Reliance Predict Online Credibility

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