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Free Cash Flow, Agency Costs, and the Affordability Method of Advertising Budgeting

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References

1976Theory of the firm: Managerial behavior, agency costs and ownership structure71,441 cited
1983Separation of Ownership and Control19,446 cited
1986Agency Costs of Free Cash Flow, Corporate Finance, and Takeovers17,216 cited
1980Agency Problems and the Theory of the Firm10,540 cited
1988Management ownership and market valuation6,910 cited
1983The market for corporate control4,145 cited
1983The Structure of Ownership and the Theory of the Firm2,352 cited
1983The Market Mechanism as an Incentive Scheme1,504 cited
1992Agency Relationships in Marketing: A Review of the Implications and Applications of Agency and Related Theories1,105 cited
1989Free Cash Flow and Stockholder Gains in Going Private Transactions1,097 cited
1991A test of the free cash flow hypothesis1,068 cited
1962Optimal Advertising Policy under Dynamic Conditions1,032 cited
1990On the Efficiency of Internal and External Corporate Control Mechanisms1,017 cited
1995SPECIFIC AND GENERAL KNOWLEDGE, AND ORGANIZATIONAL STRUCTURE979 cited
1988Tobin's q and the Importance of Focus in Firm Performance955 cited

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1976

Optimal Advertising Policy Under Dynamic Conditions

907 cited

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