Pranking rhetoric: “culture jamming” as media activism

Christine Harold

230 citations0/0 files storedCritical Studies in Media Communication

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Rhetoric and Communication Studies Humor Studies and Applications Gender, Feminism, and Media

Abstract

This essay explores the practice of “culture jamming” as a strategy of rhetorical protest. Specifically, “pranksters” deploy the tools of the mass media and marketing in order to take advantage of the resources and venues they afford. Through the concept of “pranking,” this essay suggests that the most promising forms of media activism may resist less through negation and opposition than by playfully appropriating commercial rhetoric both by folding it over on itself and exaggerating its tropes.

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References

1991Postmodernism, or, The cultural logic of late capitalism 1992Postmodernism, or, The Cultural Logic of Late Capitalism 2020Rabelais and his world 1978Anti-Oedipus: Capitalism and Schizophrenia.2004Merriam-Webster's collegiate dictionary 1993Merriam-Webster's collegiate dictionary 2019Situationist International Anthology 2002From public sphere to public screen: democracy, activism, and the "violence" of Seattle

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2007Consumed: How Markets Corrupt Children, Infantilize Adults, and Swallow Citizens Whole 2011From Steamed Bun to Grass Mud Horse: E Gao as alternative political discourse on the Chinese Internet 2008“Mixing Pop (Culture) and Politics”: Cultural Resistance, Culture Jamming, and Anti-Consumption Activism as Critical Public Pedagogy 2010Surf ’s Up: Work, Life, Balance and Brand in a New Age Capitalist Organization 2007Critical Mass, Urban Space and Vélomobility 2009Blogs as Alternative

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