Customer Satisfaction of E-Commerce Websites

Abstract

In the emerging global electronic market, the creation of customer centered Websites will become increasingly important. Based on the previous studies and empirical research, this paper proposes a hypothetic model of factors of influence customer satisfaction for E-commerce Websites, then, hypotheses are raised and tested by factor analysis. The result shows that Website design, information quality, customer service, Website security and Website intelligence are the five factors which significant and positive effect on customer satisfaction. It thus puts forward the suggestions of designing practice on E-commerce Websites. Therefore, the study on which factors affect customer satisfaction of E-commerce Website has academic and practical meaning.

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