Client Comparison of Three Design Presentation Methods

Abstract

Objective The objectives of this study are to examine client attiudes toward the use of computer modeling and animation as a presentation device and to compare their reactions to computer models with their reactions to line drawings and showroom display presentations. Research Design The sample was composed of 32 participants who had recently remodeled or built a home. The participants indivdually were shwon 3 visual presentations fo kitchen: line drawings, showroom display, and computer modeling and animation. After each presentation, participants filled out questionnaires that asked them to rate and compare the presentations on how well each helped them to visualize the kitchen. Analysis Frequencies and percentages were used to described participants’ reactions to the design presentations. A randomized block Analysis of Variance (ANOVA), Duncan's New Multiple Range Test, and chisquare tests were used to determine if there were any significant differences in their attiudes toward the 3 persentations. Key Findings Participants rated the showroom display as the most effective to communicate and spatial concepts. The computer modeling was rated effective to show alternative finishes and was the preferred presentation. Line drawing were liked for their technical detail and portability. Conclusion This study indicated that computer modeling and animation presentations have high degree of acceptability among clients. Yet, the findings also suggest that these presentations are best used along with other types of design presentations including line drawings, samples, and showroom displays to communicate design concepts.

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