Scenario Analysis in Spreadsheets with Excel's Scenario Tool

Ina S. Markham · Susan W. Palocsay

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Management and Marketing Education Management and Optimization Techniques Accounting Education and Careers

Abstract

“What-if” or sensitivity analysis is one of the most important and valuable concepts in management science (MS). To emphasize its practical relevance in a business environment, we teach students in our introductory MS course to analyze “scenarios” with Excel's built-in Scenario tool. This paper demonstrates the application of the Scenario tool with several examples.

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2005The origins and evolution of scenario techniques in long range business planning 1993Multiple scenario development: Its conceptual and behavioral foundation 2013Making Hard Decisions with DecisionTools 1993Forecasting with scenarios 1983The use of multiple scenarios by U.S. industrial companies: A comparison study, 1977–1981 1988A new method of scenario analysis for strategic planning 2000Making Hard Decisions with Decisiontools Suite 2001Causes of the Decline of the Business School Management Science Course

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2011Teaching Operational Research and Strategy at Warwick Business School 2009A Spreadsheet Scenario Analysis Technique That Integrates with Optimization and Simulation 2014Understanding Weighted Average Cost of Capital: A Pedagogical Application

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