Examining the Effects of a Low-Cost Prompt to Reduce Retail Theft

Abstract

The present study evaluated the extent to which a low-cost, antitheft intervention impacted theft and sales in a multiple baseline design across two grocery stores. Previous research has measured the impact on theft of items that have a sign indicating their high theft rate and stickers next to or on the items. In contrast, this study tracked four intervention groups: a group directly marked with a sign and ribbons, two indirectly targeted groups (sign-only and a group down the aisle from the sign-only), and a group with no intervention. Results indicated the largest decrease in theft for one of the indirectly targeted groups, from 45 total items stolen to 13, compared to a smaller decrease in theft (i.e., 64 to 40) for the directly targeted sign and ribbons products. Implications of these findings for applying behavior-based antitheft interventions in retail businesses are discussed and future research is proposed.

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