The public's view of the impact of the mass media: A test of the ‘third person’ effect

John Michael Innes · H. Zeitz

196 citations0/0 files storedEuropean Journal of Social Psychology

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Media Studies and Communication Media Influence and Politics Media Influence and Health

Abstract

Abstract An experiment is reported to test Davidson's (1983) hypothesis that there is a pervasive ‘third person effect' whereby people see the mass media as more likely to affect other people than it is them. Respondents were asked to judge the likely impact of three different media issues, a political campaign, the influence of violence in the media and a drink driving advertising campaign. While an issue effect was found, so that the serf was most likely to be seen as infuencible by an anti‐drink driving campaign and significantly less so by media violence and politics, in all cases others were seen as being much more affected than the self. The results of the study are discussed with reference to the concept of the Ifalse consensus effect’.

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References

1969The Handbook of Social Psychology 1977The Intuitive Psychologist And His Shortcomings: Distortions in the Attribution Process 1983The Third-Person Effect in Communication 1987Ten years of research on the false-consensus effect: An empirical and theoretical review.1977Deficits, Differences, and Ceilings

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