Participant observation procedures from cultural anthropology and social science research methods common to home economics were combined in assessing the cross‐cultural applica bility of the American clothing selection generalization: selection of American dress is based on certain aesthetic, psychological, sociological, economic and physiological attributes of the clothing. Ninety‐nine Ghanaian women consumers completed a questionnaire anvolving choices among cloths and ranking of reasons for the choices. Chi‐square and Spearman rank order correlations were used in analyzing the data. Consumers differed significantly in their cloth choices when analyzed by age and ethnic group but not when analyzed by occupation. How ever all individuals agreed on the reasons for their choices. Selection of Ghanaian wax print textiles was related to, in order of importance, aesthetic, psychological, and sociological but not economic or physiological clothing attributes. The combination of cultural anthropology and home economics research approaches was evaluated as useful in selection of a topic appropriate to the culture and informants, in collec tion of a wide variety of data bearing on clothing selection, and in comparison of “ideal” to “real” culture. The research methods provided checks on each other for conducting objective research in another culture.
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