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The Dilemma of "Integrated" Advertising · Study

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ArticleThe Dilemma of "Integrated" Advertising

Arnold M. Barban1969

Article1969

The Dilemma of "Integrated" Advertising

Arnold M. Barban

50 citations·0/0 files stored·The Journal of Business

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Marketing and Advertising Strategies Digital Marketing and Social Media Literature, Culture, and Aesthetics

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1989Viewers' processing of Actor's race and message claims in advertising stimuli 2020The Interplay between Advertising and Society: An Historical Analysis 1997Will Older Models Turn Off Shoppers?1974Effects of different levels of integration on advertising preference and intention to purchase.1999RELATIONSHIPS BETWEEN ACCULTURATION, ATTITUDE TOWARD THE ADVERTISEMENT, AND PURCHASE INTENTION OF ASIAN‐INDIAN IMMIGRANTS 2010Conceptualizing Multicultural Advertising Effects in the “New” South Africa 1996ACCULTURATION AND IMMIGRANT CONSUMERS' PERCEPTIONS OF ADVERTISEMENTS: A STUDY INVOLVING ASIAN‐INDIANS 1996HISTORICAL PRESERVATION AND IDENTITY: THE ALAMO AND THE PRODUCTION OF A CONSUMER LANDSCAPE

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Year1969

Typearticle

Published1969-01-01

VenueThe Journal of Business

ISSN-L0021-9398

Languageen

Citations50

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1086/295220

openalex_workW2073960240

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