Information Processing Differences among Broadcast Media: Review and Suggestions for Research

James H. Leigh

31 citations0/0 files storedJournal of Advertising

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Media Studies and Communication Media and Digital Communication Media Influence and Health

Abstract

The research literature on the processing and cognitive response differences among broadcast media is reviewed and considered in relation to recent theoretical advances, with particular attention being given to resolving the inconsistent findings between the studies. Suggestions are provided for conducting research on the subject.

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2025Advances in Consumer Research 1981Designing Research for Application 1989Managing What Consumers Learn from Experience 1989Information Processing from Advertisements: Toward an Integrative Framework 1978Current issues and research in advertising 1989Information Processing from Advertisements: Toward an Integrative Framework 1989The Information Processing of Coordinated Media Campaigns 1986A Comparison of Alternative Recognition Measures of Advertising Effectiveness

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2012The effects of film trailers on shaping consumer expectations in the entertainment industry—A qualitative analysis 1992Modality Congruence, Multiple Resource Theory and Intermedia Broadcast Comparisons: An Elaboration 1996Context Effects of Radio Programming on Cognitive Processing of Embedded Advertisements 2001Age differences in memory for radio advertisements: the role of mnemonics 2011Branding over Internet and TV Advertising 1993

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